In 2024 and beyond, building an effective LinkedIn profile is a crucial step in your job search strategy and ongoing career management. LinkedIn is more than just an online resume; it's a platform that showcases your professional brand, expands your network, and highlights your expertise. A strong profile can attract potential employers, collaborators, and industry connections, positioning you for unexpected opportunities and career advancements.
Understanding the how and why of what you’re writing and doing on LinkedIn is equally important. I’ve written hundreds of LinkedIn profiles and supported my clients with their profile content – optimising the profile through effective use of keywords, storytelling, and highlighting their unique selling points. However, without using the LinkedIn profile beyond that – engaging, networking, and updating/adjusting your profile as time goes on – you won’t reap the benefit of the platform.
As LinkedIn continues to evolve, staying informed about new features and trends will allow you to adapt your approach, ensuring your profile remains relevant and effective. By investing time in understanding and leveraging LinkedIn, you can continuously refine your professional presence and stay ahead in your career journey.
This is why I’ve developed LinkedIn 101. It is an honest and foundational breakdown of what LinkedIn is,
how to build a profile, how to use the platform, and most importantly – WHY and HOW this works.
I believe strongly in the notion that knowledge is power- and my mission is to empower you
with information that you can use long-term.
Coming on 30th of July
This is a self-paced program – which means upon enrolment, you will get instant access to the entire program. You can watch the videos and follow the steps at a pace that suits you.
Plus, you get FOREVER access to this information – including future updates to the program – so that you can revisit the information whenever it suits you.
You just need a device that can access the internet, a stable internet connection, and the motivation to take charge of your LinkedIn success.
Because by understanding the basics of why you are optimising, how to do it properly, how to network effectively, and what your profile appears like in recruiter searches, you can best position yourself in your job search – not only for right now, but for future career moves. You won't be forking out thousands of dollars each time you want to reposition or adjust your personal branding or work targets; you can do it yourself. Besides, nobody knows you better than YOU. Who better to manage your LinkedIn Profile?
Once you know how to network effectively, you can leverage this platform to work on “who you know.” In this program, I’ll be sharing case studies on real-life clients of mine who have landed UNICORN jobs through networking on LinkedIn. I’ll be sharing how they did it – and guess what? It is not complicated. You can do it too.
$55
Reap the benefits of expert understanding of the most powerful networking platform on the planet, and know that your career becomes more secure when you take more control over your direction, opportunities, and readiness. Let’s do this!